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Business and pleasure in a unique location

The Vaalimaa area will be a bridge between the EU and Russia, a trading junction between Finland and Russia and an engine of local development spearheaded by a shopping centre and an outlet village.

A shopping, service and adventure tourism area is being built in Vaalimaa in the immediate vicinity of Finland’s busiest border crossing. The flagship of the area is the Zsar Outlet Village. The unique area combines different kinds of shopping and activities, making all who cross the border in Vaalimaa its potential customers.

In 2015, approximately 3 million Russians crossed the border over to southeast Finland, 900 000 of which through the Vaalimaa border crossing. The number of tourists in the area is expected to grow steadily by 2020.

Vaalimaa offers the best way to reach the 7 million inhabitants of the Saint Petersburg metropolitan area, and the whole Russian market. European law, Russian market.

Download the inverstor's guide (in english)


Already in development

STAGE 1 > 2017
30,000 m2

Finland’s first outlet village on the Russian border, Zsar Outlet Village, including approximately 130 stores.


  • Leading in R & D
  • Impressive universities and research centres 
  • Top of the world in education
  • Native Russian-speaking work force available
  • Bridge between East and West 
  • High-performing stock market 
  • Uses the Euro 



To Russian shopping tourists, Vaalimaa is the closest tourist attraction with tax-free benefis and an opportunity to purchase international premium brands. The number of tourists is estimated to grow steadily by 2020. A vast number of visitors to Kotka area come from Saint Petersburg area.

SOUTHEAST FINLAND – The coast of good winds

If your investment is going to rely on hotel, restaurant and/or holiday business, Kotka-Hamina region has already well established concept and program for consumer marketing - Southeast135° is at your service. More about program at


Vaalimaa area is located in the immediate vicinity of Finland’s most important border crossing between Helsinki and Saint Petersburg, within 1,5 hour’s drive from an international airport and along the E18 motorway

By air

62 km from Lappeenranta, Finland and 180 km from Helsinki-Vantaa, Finland

By sea
the nearby ports of Kotka and Hamina are served from more than 80 locations worldwide

By road

the E18 Helsinki to St. Petersburg freeway passes through Vaalimaa

By train

2 hours from St. Petersburg via Vainikkala